How to Calculate Sales Conversion Rate & Lead Value

These days, with the increase and development of the Internet and cyberspace in all aspects of life, there are successful businesses that can be highly regarded in the world of the Internet and have professional activities in this space. The more traffic and visits to a site and page, the more likely it is to sell and provide services to that site. One of the most important factors that sites can use to analyze their data and increase their site traffic is its conversion rate and optimization. In this article, we will provide you with comprehensive information on optimizing conversion rates and using data to improve targeted site traffic. 

What is the conversion rate?

In the first step of this article, we need to know exactly what the conversion rate is and how the data can be used to optimize it. When you enter a site, you are a golden opportunity for the seller or service provider to become a buyer or customer.

You may change from a simple visit to a temporary or permanent buyer, you may order the services of the company providing the service, you may become a regular reader of the site and subscribe to its newsletters, you may be in polls Participate in the site and any other action that indicates your involvement with the site. You have become a digital idiom! From a typical user to a buyer or service customer. 

The conversion rate is the amount of engagement of users and readers of the site with the activities of the site. Undoubtedly, the higher the rate, the more popular the site and the more likely it is to succeed. The experts of each site and cyberspace use different data to determine the conversion rate and optimize it. In short, the conversion rate will give you information so that you can get acquainted with user behavior, website performance and feedback, and use its data analysis to address your shortcomings and develop your strengths.

What is conversion rate optimization or CRO?

So far, we are familiar with the concept of conversion rate. Now we want to know what conversion rate optimization is. As the name implies, any action that leads to an increase in the customer and regular users of the site will be aimed at optimizing the conversion rate.

The very important point is that optimizing this rate is not a project that you tell yourself to work on for a month or two and achieve the desired result. Rather, optimization is a constant process, and you should pursue it as long as you have a site and operate in the world of the Internet.

How to measure conversion rate

Measuring job conversion rates is relatively simple. Of course, other factors and factors may be influential in this calculation, but in general, it can be said that to measure the conversion rate, it is enough to divide the amount of customer behavior into the number of visits.

The required customer behavior varies according to the type of sites and their goals. For a store site, the amount of customer purchases and for a news site, membership in that behavior is desired.

For a store site, it is enough to divide the number of users' purchases by the number of visits. For example, if 100 users have visited your site in a period of time and 20 of them have made a purchase, your site conversion rate will be 0.2.

Are SEO and CRO the same?

One of the most common misconceptions in the digital world is that many people think that SEO and cheap targeted organic website traffic and conversion rate optimization are one concept, when they are not. It is true that these two concepts are related to each other and both can affect the success of your site and increase sales and service, but the two concepts are completely different.

SEO is a process and solutions that a site expert do to improve the site's position in search engines and in fact their goal is to gain the satisfaction and attention of search engines, while as mentioned above, conversion rate optimization Seeks to increase customers and examines their behaviors.

What factors should we optimize on our site to increase the conversion rate?

In order to increase the conversion rate of your site, your site must be able to attract the customer's opinion from the first moment a user enters the site. To do this, there are key issues such as site speed, landing page, etc. that you should pay attention to in the first step of optimization.

Home or landing page optimization.

The landing page of each site is the first page that users will enter by clicking on your site link, which is different from the main page of the site. In order to increase your data conversion rate, you need to optimize your landing page and homepage.

For example, if you have a store site, it is better to design a shopping cart instead of separate purchases and separate payments for each product so that users can easily order all the products and goods they want and pay for them. Rest assured, if users have to choose the purchase operation separately for each product, they will give it to their competitors!

Text and content optimization

Another major factor influencing a site's conversion rate is its text and content. You need to consider different aspects of content production.

• Try to choose attractive and beautiful titles for the content of the site to attract the attention of users and readers at first glance.
• Write content in clear and fluent language so that all users can read it and become familiar with its meaning.
• Use paragraphs and subheadings and avoid writing long, one-piece texts.
• Make the titles and subheadings more colorful so that the reader notices their differences from other sections of the article.
• Write complete content so that the reader can get all the information they need from your content.
• Do not limit yourself to textual content and use other content such as movies, podcasts, animations, images, etc.

Use the form and optimize it.

One of the most important steps you can take to optimize your site conversion rate is to use information forms for users. These forms can provide you with useful information. For example, you can ask your users to fill out special forms before purchasing or subscribing to the site or ordering services. These forms can contain information such as job, age, gender, how to get acquainted with the site, etc.

In order for these forms to be able to get you the information you need, TargetedWebTraffic.com needs to be optimized. This optimization will include the following:

• Choose forms that are concise and useful. Rest assured that filling out forms with lots of fields is tedious for users, and many of them may skip filling out the form.
• Your designed form should be beautiful and consistent. The questions should be clear, and you should not ask vague questions.
• Place more important fields in the higher sections and less important fields in the lower sections.
• If you need to create an account, you can ask users to enter their email or Gmail to make it easy to remember.
• If you need to get a password, make sure your password has rules that are easy to use and remember. You can also use the option to remember the password and account so that if users log in to your site with the same digital device, they will log in directly to your account and do not need to enter information and password.