Another factor that can have a positive and direct impact on conversion rate optimization is the structure of your site. The site should have a simple map and structure and users can easily navigate inside it and find the sections they want. If your site is completely one piece and does not have categories and divisions, users will get tired and confused and leave your site immediately after entering the site.
Optimize the action button.
An action is a button or action that you use to ask users to do what you want them to do. For example, this button can be purchase, order or membership. To be able to optimize this button as well, you can make changes to the font, size, color and other factors of this button.
Site speed optimization
Another important and effective factor in conversion rate optimization is site speed optimization. Statistics show that every second of delay can reduce the conversion rate by 7 to 11 percent. If your site has a loading speed of more than 6 seconds, it is considered a slow site and you may lose a large number of users in a short time.
Different methods of measuring conversion rate and optimizing it.
There are several tools available to you to access the data you need to get conversion rates. You need a lot of information to get the conversion rate and the factors influencing it. Access to this information is generally done in two ways: analytical and using tools and methods of using public opinion.
Analytical method
This method uses various tools such as Google Analytics to study customer behavior. These tools show you where your site visitors came from and where they came from. What browsers do they use, what is their age and gender? Which part of your site has the most traffic and which part has the lowest rate and will provide you with other information that will be very useful to you.
Use polls and forms
Another way you can access the data you need and use it to increase your conversion rate is to use various forms and surveys. Of course, the efficiency of this method is less than the previous method, but in special and minor cases, it can have significant effects.
You can put various polls and forms on your site and ask your customers and users the questions you want. These forms can contain questions such as their age, gender and personal information. You can also ask the user, what is attractive to them on your site? What are the strengths and weaknesses of your site? And any other questions that are important to you.
promoter, passive and repellent
Promoters will be your regular and loyal and real human website traffic & real customers and will introduce your products to others. Passive people are those who enter your site but do not make a purchase or introduce you to others. Repellents are also people who are dissatisfied with your service and purchase and are likely to advertise negatively for you. Access to this information and data will help you to identify your strengths and weaknesses and improve your data conversion rate.
Various tools for collecting information and data to improve conversion rates.
As mentioned above, to obtain and optimize conversion rates, we need a variety of data that can be accessed both analytically and in polls. In addition to analytics tools such as Google Analytics, there are various other tools that you can use to analyze data. These tools include the following:
Site usability test.
As mentioned above, site simplicity is one of the important factors that will affect conversion rate optimization. To be able to check this factor on your site, you can use various tools to test it. From the customer's point of view, this tool will check and show you the ease of using the site, access to content, etc.
Net promoter index
Another tool that will help you optimize your conversion rate is to pay attention to the net promoter index or NPS. This indicator will show the level of loyalty of users and customers of your site. This tool divides users and customers into three categories:
Heat maps and click maps.
Another tool for data analysis is the use of click and heat maps. These maps will show you which sections of your site are the most popular and which sections have the least clicks.
Scroll maps.
On the other hand, if 5% of 10,000 people convert and 5 of them are converted randomly, your conversion rate drops from 5% to 4.95%; But this information is relatively reliable.
Because each targeted organic website traffic has a percentage of error (random conversions, people who tried to convert but did not convert for any reason, certain time intervals with high or low conversion rates, and the like) the only way to get a statistic Reliable conversion rate is a relatively long time to calculate.
